BRAZIL POWERS CHINA’S FROZEN CHICKEN CRAZE

BRAZIL POWERS CHINA'S FROZEN CHICKEN CRAZE

In recent years, China has experienced a surge in demand for frozen chicken, driven by changing consumer preferences, urbanization, and concerns about food safety. Brazil has emerged as a key player in meeting this demand, leveraging its robust poultry production industry to supply high-quality frozen poultry products to the Chinese market. Meeting the High Demand: Changing Consumer Preferences: Chinese consumers are increasingly adopting…

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