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Trump's Secret War on Brazil

Trump's Secret War on Brazil

The 50% tariff on Brazilian imports in July 2025 wasn’t the opening shot—it was the closer. Publicly, the White House billed it as hardball over “unfair practices.” Privately, it capped a years-long, multi-front squeeze designed to pry Brasília away from Beijing: reciprocal-tariff powers, targeted trade cases, and pressure campaigns that bled from steel to 5G. The tariff itself is on the record; the wider playbook—phantom financing offers, leverage built from crises, and a carrot-and-stick tech strategy—emerges from leaked files and off-the-record briefings. The result? Collateral damage at home and abroad, plus a strategic own goal: rather than isolating Brazil from China, the squeeze hardened Brasília’s hedging instincts and deepened regional skepticism about Washington’s reliability. What looked like a tariff tantrum reads, in full, as a modern shadow war—economic instruments wielded in the open, coercive tactics in the dark—and a case study in how decoupling gambits can boomerang.

Jul 11, 2025
Navigating the New Trade Landscape: How U.S. Tariffs Are Reshaping Brazil’s Economy

Navigating the New Trade Landscape: How U.S. Tariffs Are Reshaping Brazil’s Economy

When Washington’s tariff wall went up, Brazil’s farm belt felt the tremor first. In Mato Grosso, João Silva’s soy turned into overnight gold as Chinese buyers pivoted away from U.S. supply. The surge is real—but fragile. Brazil is benefiting from trade diversion: soy, corn, and beef bookings swell while steel and aircraft stare at headwinds. A “baseline” U.S. tariff stings less than China’s higher rates, yet the bigger risk is strategic: over-reliance on a single customer and a global slowdown if the spat drags on. Brasília’s play is threefold—negotiate exemptions, keep a calibrated retaliatory stick ready, and sprint on diversification (EU, ASEAN, others). Internally, tax relief and logistics upgrades aim to lock in farm gains without torching consumer prices. Net-net, the shock is bad in the absolute, potentially positive for Brazil in the short run. But João’s wife has a point: windfalls born of geopolitics can disappear as quickly as they arrive. The winners bank cash, hedge exposure, and build markets beyond the current crisis.

Apr 10, 2025
The Future of International Trade with AI

The Future of International Trade with AI

Artificial Intelligence is moving from slideware to supply chains. Across international trade, AI now forecasts demand with more precision, trims inventory, and routes shipments around weather, congestion, and cost. It automates customs paperwork and risk checks, cutting clearance delays while tightening compliance. Paired with blockchain, AI brings end-to-end traceability and tamper-resistant records. The payoff isn’t just speed: smarter networks burn less fuel, waste less stock, and support greener, more circular operations. On the strategy side, AI scans tariff shifts, trade agreements, and geopolitical signals so exporters can redirect capacity before margins vanish. The through line is practical: companies that operationalize AI—from forecasting and inventory to customs, sustainability, and policy intelligence—will move faster, spend less, and serve customers better in a volatile global market.

Mar 27, 2025
WOMEN IN INTERNATIONAL BUSINESS: PIONEERS OF GLOBAL CHANGE

WOMEN IN INTERNATIONAL BUSINESS: PIONEERS OF GLOBAL CHANGE

Women are reshaping international business—running multinationals, founding high-growth startups, and pushing inclusive, sustainable practices. Leaders like Ginni Rometty (IBM), Rose Marcario (Patagonia), Dr. Ngozi Okonjo-Iweala (WTO), and Emma Walmsley (GSK) show the impact across tech, sustainability, trade, and global health. Progress is real but uneven: gender bias and a chronic funding gap persist, even as studies show women-founded firms generate more revenue per dollar invested. Networks and mentorship (e.g., global women’s leadership groups) help close access and confidence gaps. With better policies—flex work, parental leave, leadership pipelines—and the rise of remote work, the next decade points to broader participation and stronger performance as more women lead across borders.

Jul 5, 2024